How Much Revenue Is Sitting in a Broker's Old Database?
/assets/images/about/gp-headshot-square.jpg400×400 · GP Pratap headshot (square)GP Pratap, Founder & CEO
· 4 min read
· 4 min read
Short answer
More than most brokers think. Every past inquiry was paid for once, and renewals alone can decide a mortgage broker's year.
/assets/images/insights/broker-database-reactivation-video-thumb.jpg1280×720 · Video thumbnail — How Much Revenue Is Sitting in a Broker's Old Database?Which contacts matter most?
Upcoming renewals, recent inquiries and past clients approaching a life event.
The cheapest conversation is with someone who already knows you.
/assets/images/about/gp-headshot-square.jpg400×400 · GP Pratap headshot (square)About the author
GP Pratap spent 20+ years building predictive models and CRM systems at Scotiabank, Walmart Canada, IBM and NAB. He founded HeadStart Strategy to bring that discipline to brokers.
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