Before building HeadStart Strategy, GP spent two decades inside the analytics and marketing operations of some of North America’s largest institutions — Walmart Canada, Scotiabank, IBM, and National Australia Bank.

At those organizations, he built predictive models, CRM automation systems, and lead lifecycle infrastructure for operations managing millions of customers. That is the same systems thinking he now applies to mortgage brokerages and insurance operations — without the enterprise budget requirement.

The philosophy is unchanged: systems first, campaigns second. A well-built pipeline converts the leads you already have. Most brokers never find out how many they were losing.

Execution is supported by a specialist team in paid media, CRM automation, and lifecycle workflows.