Should Brokers Use AI to Answer Their Phones?
/assets/images/about/gp-headshot-square.jpg400×400 · GP Pratap headshot (square)GP Pratap, Founder & CEO
· 4 min read
· 4 min read
Short answer
Yes, for the calls you'd otherwise miss. AI agents answer instantly, qualify, book and hand off. You keep the conversations that matter.
/assets/images/insights/ai-phone-agents-for-brokers-video-thumb.jpg1280×720 · Video thumbnail — Should Brokers Use AI to Answer Their Phones?What should stay human?
Advice, rates and anything regulated.
Is it compliant?
It is when consent is captured and the agent discloses that it's AI.
The agent catches the call. You have the conversation.
/assets/images/about/gp-headshot-square.jpg400×400 · GP Pratap headshot (square)About the author
GP Pratap spent 20+ years building predictive models and CRM systems at Scotiabank, Walmart Canada, IBM and NAB. He founded HeadStart Strategy to bring that discipline to brokers.
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